Protein Bar by True The Story behind the Bars Made from a blend of high-quality grass-fed whey protein concentrate (WPC) and collagen plus all-natural whole food sources, the long-awaited bar ticks the box for nutrition, protein content and flavour, with an ingredient list that reads like a healthy menu. Quality soluble fibre from tapioca and texture from nuts and chia seeds, both healthy sources of unsaturated fat, fiber and protein, sets this soft, perfectly chewy bar apart from the rest. Not all protein bars are made equal, which is why we decided to develop our own some four years ago. It’s been a long journey since then as our in-house product developers tried, tested, tasted and started over more times than we can count to perfect the formula for a truly delicious, nutritious, all-natural Protein Bar by True. Tired of consuming dense, bad-tasting, over-processed protein snacks with an artificial aftertaste, our in-house Accredited Sports Dietitian lead the way in developing a bar that would be an antidote to all the bad stuff. Protein Bar